ROI stands for "Return on Investment," which is a financial metric used to measure the profitability of an investment. It assesses the performance of an investment by comparing the total return generated to the initial investment cost. ROI is typically calculated as a percentage and is commonly used by investors, businesses, and financial analysts to evaluate the efficiency or profitability of different investments or projects. A higher ROI is generally considered desirable as it indicates a greater return relative to the investment made.
ROI "Return on Investment"
3 min read